Digital Marketing For Solar Energy Companies
Dedicated to Your Renewable Energy Mission And Success
“Their leader, Armen, has over 15 years of experience in the digital marketing era and has put together a great team of professionals that are committed to our success in business.
With over 10 years in the renewable energy business, one of our main source of leads are being generated by Alecan.”
– Richard, Marketing Director of Sunnova
WE GENERATE SOLAR LEADS THAT TURN INTO MORE JOBS
WITH PROVEN DIGITAL MARKETING STRATEGIES
With more and more Americans understanding the importance of renewable energy, growing your solar energy company is more important than ever.
Our team specializes in your field and works with you to create a plan that works with your goals and needs—whether you want to dominate the market or work within your set budget. We develop a multi-channel marketing approach to generate more commercial and residential solar leads that will take your business to the next level.
“Their leader, Armen, has over 15 years of experience in the digital marketing era and has put together a great team of professionals that are committed to our success in business.
With over 10 years in the renewable energy business, one of our main source of leads are being generated by Alecan.”
– Richard, Marketing Director of Sunnova
EFFECTIVELY DELIVERED
OVER
LEADS
TO OUR HOME IMPROVEMENT CLIENTS IN THE LAST 2 YEARS ALONE
Our Solar Marketing Approach To Meet And Exceed Your Company’s Goals
Before we develop a digital marketing strategy for your solar company it’s important to get a grasp of your business goals and objectives. This process allows us to develop a marketing plan to deliver quality solar leads for your company that will convert into more jobs. However, it doesn’t stop there. We continuously gather and evaluate data to make changes that will strive towards meeting and exceeding your company’s expectations.
DISCOVERY & RESEARCH
STRATEGIC PLANNING
CREATION
DEVELOPMENT
LAUNCH & EVALUATION
ENGAGEMENT & CONVERSION
MANAGEMENT & OPTIMIZATION
SOLAR COMPANY
WEBSITE DESIGN
Purchasing a solar panel for a home is a major purchase. It’s important to have your brand and messaging be aligned with what your customers are looking for. This helps customers build confidence in your brand and abilities. Having a well-planned and designed website that’s easy to navigate, search engine friendly, and informative will allow customers to feel confident in your capabilities and acquire for your service. Your team at Alecan has over 15 years of experience designing websites by understanding the psychological needs of your customers. With a beautifully designed you’ll be able to earn more jobs and grow your business.
SEO Services
Solar Energy Companies
The majority of your customers will begin their research for solar panels on search engines. Our SEO services for solar companies will help your website rise in the search rankings to increase your visibility. The higher your company ranks for specific keywords related to your business and services, the more likely you will gain qualified traffic to your website that can convert into more customers. SEO for solar companies is a long-term investment that will have a major impact on the growth of your business. Solar SEO is the best investment in your overall marketing that will give you the highest ROI.
The Benefits of SEO
- A cost effective and sustainable strategy
- Generates traffic to your site
- Increases your firm’s local visibility online
- Increases brand awareness
- Provides information on how your website is being searched for, found and used by prospects, clients and/or colleagues
- Gives you the highest conversion rate
PAID ADVERTISING
Results Focused Media Buying Ads For Solar Energy Companies
Pay Per Click (PPC) Marketing
Acquire qualified solar leads by using Pay Per Click (PPC) Marketing that focuses on specific keywords and search terms related to your business or services. There are over 12,000 searches a month for “solar panel installation” which is traffic that your website could tap into for generating quality solar leads and taking on to more market share.
Attempting to manage your own Paid Ads to save money will actually cost more marketing budget dollars due to a lack of knowledge and experience. Most importantly, you will be missing out on potential new clients through improperly run paid campaigns.
Google Paid Search Ads
Paid search ads are ideal for solar panel companies because many of your customers will start their buyer journey with a search engine. Paid search ads will place your company at the top of the search results, which brings in qualified traffic because these users are actively searching for your service. Once they click your link they’ll be taken to a website that is informative and properly optimized for conversions.
Google Remarketing Ads
Remarketing ads are banner ads that users who have visited your website will see on Google’s network of sites. These ads are a constant reminder of your solar panel company to those users and increase brand awareness and ultimately helps convert them. The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they all take action to buy that product or service.
Social Media Marketing
It’s no longer an option for your solar panel company to ignore social media marketing. Your social channels are a branch of your business and give potential customers a look into the type of work you do and help to build trust. Our experienced social media team can create appealing content that will resonate with your potential customers.
With so many competitors out there, taking advantage of social media marketing with innovative and creative content can set your company apart from the rest and ultimately help you to earn more customers and grow your business.
Profitable
Facebook Ad Campaigns
For Solar Energy Contractors
Facebook advertising gives your solar panel company the opportunity to place your business in front of millions of potential customers. This platform allows you to be highly targeted with who sees your brand, message, and promotions. Our team can target by geo-location, demographic, income range, and many more interests that your ideal client may have.
Our team of media buyers and designers will create compelling and creative ad campaigns to drive the right types of leads to you and ultimately help your company grow with more jobs.
Which Services Are Right for You?
Digital marketing for solar companies requires a multi-channel approach to ultimately meet your business goals and objectives. By knowing your objectives our team can create an all-encompassing solar panel advertising strategy that can include SEO, paid search ads, and more. By attacking multiple channels your business will always be in front of potential customer’s eyes.
At Alecan, we take a look at the whole picture and constantly innovate to help your solar panel company meet its goals.
Award-Winning Solar Marketing Agency For Renewable Energy Companies
At Alecan, we’re always looking towards the future with innovation in mind. That’s why we love working with forward-thinking businesses like solar panel companies. We believe in sustainable energy and believe that marketing your solar company is one of the best ways to help it grow.
Your personal team at Alecan is filled with designers, web developers, marketers, search engine optimizers, writers, and more. Every team member handles a specific task that is geared towards helping you achieve your business goals and thrive in your industry.
- Industry Leaders In Digital Marketing
- Creative And Effective In Design And UX
- Content Marketing Professionals
- Search Engine Optimization Experts
- Constantly Researching New Strategies
- Social Media Marketing Managers
- Engaging And Creative Copy
- Testing Across Multiple Devices
- Visually Appealing Websites
- Relevant Data Collection And Research
- Customized Digital Strategies And Design
- A and B Testing
- Excellent Care And Customer Support
OUR APPROACH TO GROWING BRANDS
Drive Qualified Traffic To Your Website
Convert Visitors Into Leads And Customers
Generate Brand Loyalty And Repeat Business
OUR APPROACH TO GROWING BRANDS
Drive Qualified Traffic To Your Website
Convert Visitors Into Leads And Customers
Generate Brand Loyalty And Repeat Business
Contact Alecan Marketing
To learn more about how Alecan Marketing can grow your small business, fill out the form below and a representative from our small business marketing division will contact you shortly.
