Companies that take the time to produce quality content\u00a0\u2014 “content” defined as web pages, blog posts, infographics, videos, and photos\u00a0\u2014 will attract more clients hungry information and, in turn, generate more revenue. While most companies are capable of producing content themselves, an experienced internet marketing firm will know what kinds of content performs best for each type of business, what platforms (i.e. Twitter, Instagram, Facebook, Linkedin, etc.) to target, what time a day to post, and thousands of other variables that influence the impact of a content marketing campaign.<\/p>\n

#3: SEO Boosts Ranking & Increases Exposure<\/h2>\n

While marketing professionals\u00a0often use the term Search Engine Marketing<\/em>\u00a0(SEO) as a catch-all for a variety of different (but interconnected) digital marketing strategies \u2014 including (but not limited to) content marketing, PPC campaigns, social media marketing, and website development\u00a0\u2014 the end result is higher search engine rankings, more exposure, more clicks, and increased revenue. Because most people use Google to search for services and products, helping your business achieve a high ranking of Google’s SERPs (search engine results pages) should be a internet marketing company’s chief concern.<\/p>\n