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{"id":15377,"date":"2015-12-28T18:27:59","date_gmt":"2015-12-29T02:27:59","guid":{"rendered":"http:\/\/alecanmarketing.com\/?p=15377"},"modified":"2021-12-27T19:46:49","modified_gmt":"2021-12-28T03:46:49","slug":"optimize-video-content-youtube","status":"publish","type":"post","link":"https:\/\/dev.alecanmarketing.com\/blog\/optimize-video-content-youtube\/","title":{"rendered":"How To Optimize Video Content on YouTube"},"content":{"rendered":"\n

In a recent blog post, \u201cHow SEO Will Change In 2016<\/a>\u201d, we predicted that, when it comes to returns on investment (ROI), video content will soon overtake written content as the major breadwinner\u2014and by some estimates, videos posted on social media channels will account for up to 75% of total internet traffic by 2017.<\/p>\n\n\n\n

Youtube alone accounts for over 1 billion unique users every month, and it\u2019s now considered the second-largest search engine in the world behind (you guessed it) Google. In spite of video\u2019s growing popularity and potential marketing power, few companies are taking the time to actually optimize their videos correctly, and Youtube videos that don\u2019t receive the same SEO treatment as websites and web pages are quickly buried under mountains of content…never to be seen.<\/p>\n\n\n\n

To make sure you business\u2019s Youtube video helps attract customers, sell a product, or contribute to your brand\u2019s social signals, consider the following tips for creating optimized video content:<\/p>\n\n\n\n

Provide Good Content<\/h2>\n\n\n\n

Just like Google, YouTube relies on a secret algorithm to determine which videos come back in search results, and because this algorithm can\u2019t actually watch<\/em> each video to see if it matches what the user was searching for, it must use other metrics to determine how \u201cgood\u201d a particular video is. By creating informative or entertaining content that YouTube\u2019s millions of users actually want to see, your video will be watched for longer, watched all the way to the end, liked, and commented on. These are all behaviors that send signals to YouTube\u2019s ranking algorithm that your video is exactly what people were searching for.<\/p>\n\n\n\n

\"Alecan<\/figure><\/div>\n\n\n\n

Optimize For Keywords<\/h2>\n\n\n\n

Again, because YouTube\u2019s algorithm can’t sit down and watch your video, it\u2019s relying on you<\/em>, the video\u2019s creator, to explain exactly what the video is about. By using keywords in the video\u2019s file name, title, video description, tags, and closed captioning, you can increase the likelihood that your video will be ranked in YouTube\u2019s version of Search. And please note that just because it\u2019s a video doesn\u2019t mean you can ignore SEO rules. Keyword stuffing and other black hat SEO tactics should be avoided at all costs.<\/p>\n\n\n\n

Choose A Great Thumbnail Image<\/h2>\n\n\n\n

They say a picture is worth a thousand words, and nowhere is this more true than in the world of YouTube. An unappealing thumbnail has the ability to torpedo even the best content, while an eye-catching imagine can make mundane clips go viral. To increase your click-through rate and video views, try making your thumbnail something recognizable, using human faces, and adding attention-grabbing text to your image.<\/p>\n\n\n\n

Develop Your Channel\u2019s Page<\/h2>\n\n\n\n

A YouTube page that\u2019s attractive and fully-optimized will speak to your brand\u2019s trustworthiness and encourage users to subscribe to your channel. Just as Google uses inbound link to measure a website’s authority, YouTube sees the number of subscribers a channel has accrued as a sign that the brand is producing high-quality content that users care about.<\/p>\n\n\n\n

\"Alecan<\/h2>\n\n\n\n

Include A Call-To-Action<\/h2>\n\n\n\n

One of the best ways to increase your overall channel views is by prompting users to check out your other video content, and YouTube makes this extremely easy to do with clickable annotations that appear on the video screen. Professional vloggers often use the annotations at the end of a video, but it doesn\u2019t hurt to put one in the beginning too\u2014just in case the viewer has a short attention span.<\/p>\n\n\n\n

For more tips on how optimizing your YouTube videos can increase your brand\u2019s credibility in the eyes of consumers, contact Alecan Marketing Solutions<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent blog post, \u201cHow SEO Will Change In 2016\u201d, we predicted that, when it comes to returns on investment (ROI), video content will soon overtake written content as the major breadwinner\u2014and by some estimates, videos posted on social media channels will account for up to 75% of total internet traffic by 2017. Youtube alone […]<\/p>\n","protected":false},"author":4,"featured_media":15533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights"],"yoast_head":"\nHow Marketers Can Optimize Video Content on YouTube<\/title>\n<meta name=\"description\" content=\"Are you getting the most out of your video content? 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