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{"id":18917,"date":"2018-05-15T17:15:03","date_gmt":"2018-05-16T00:15:03","guid":{"rendered":"https:\/\/alecanmarketing.com\/?p=18917"},"modified":"2021-11-24T18:29:37","modified_gmt":"2021-11-25T02:29:37","slug":"5-common-seo-mistakes","status":"publish","type":"post","link":"https:\/\/dev.alecanmarketing.com\/blog\/5-common-seo-mistakes\/","title":{"rendered":"5 Common SEO Mistakes You Want To Avoid"},"content":{"rendered":"\n

So you think your website is currently optimized properly? You might be wrong. There are a lot of SEO mistakes to be made, but we\u2019ll review some of the more common ones. Proper optimization for search engines<\/a> is crucial to your website and business in order to get those all-important clicks and leads. It can help to get excellent traffic onto your site and from there can lead into sales. On top of that, users consistently seeing your website ranked highly on the search engine results page (SERP) will, over time, build a perception in their mind about your company. Because of the way users interact with search engines, the user puts trust into the engine to provide the most correct information for whatever query they have. Having your website ranked highly by the search engine, therefore, will build trust in the user.<\/p>\n\n\n\n

<\/iframe><\/p>\n\n\n\n<p>Your business is competing with many other businesses in the same industry, so why not put in the effort into correctly optimizing your website? If you and a few competitors are selling the exact same product, the difference in having your site ranked higher than theirs is huge. That can be the difference between getting more traffic and ultimately converting that into more sales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The good thing about SEO is that because it's a long-term investment, one mistake isn't going to crush your business so long as you make adjustments. <a href=\"https:\/\/t.co\/dRi9ZffPXU\">https:\/\/t.co\/dRi9ZffPXU<\/a> via <a href=\"https:\/\/twitter.com\/alecanmarketing?ref_src=twsrc%5Etfw\">@alecanmarketing<\/a><\/p>— Alecan Marketing (@alecanmarketing) <a href=\"https:\/\/twitter.com\/alecanmarketing\/status\/998610260586721280?ref_src=twsrc%5Etfw\">May 21, 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s important to keep up on your analytics to see what\u2019s working and what isn\u2019t, so that if there\u2019s something wrong you can adjust your course and right the ship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Creating Poor Content<\/h2>\n\n\n\n<p>One of the biggest mistakes your website can make is to publish poor content. Your focus should be on creating less but better content. Creating a plethora of mediocre content may seem like an okay route to take, but I can assure you it\u2019s not. The poorer the content, the less it will get shared and linked by others. However, if you spend more time creating quality, unique content, you\u2019re more likely to get it linked by other sites. Good content can lead to more traffic and potentially more sales. Even if it doesn\u2019t necessarily lead to more sales, it can still position your company as an authority on that topic\/content. Doing this consistently will help your website in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"500\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/Blogging.jpg\" alt=\"Blogging\" class=\"wp-image-18959\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Improper Internal Linking<\/h2>\n\n\n\n<p>Once you build up proper content and a variety of webpages on your site, it\u2019s important to link to them whenever warranted. However, don\u2019t fall into the trap of linking just for the sake of linking. If your content is about bears, don\u2019t link to a page about lions. The user is going to click that link, quickly scroll through your page, and then immediately leave\u2014which will then effect your bounce rate. Google\u2019s algorithm is going to recognize that your site is linking to content that\u2019s completely different, and that\u2019s going to work against your website in terms of SEO.<\/p>\n\n\n\n<p>Whatever you\u2019re linking, make sure it\u2019s done naturally. Stuffing a link in there is going to look awkward to the user, and can ultimately turn them off and give them a negative perception of your site.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"269\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/website-link.png\" alt=\"Improper internal linking\" class=\"wp-image-18943\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Poor Mobile User Experience Is One Of The Most Common SEO Mistakes<\/h2>\n\n\n\n<p>Having a friendly user experience for your website is key to having traffic not only come to your website, but to stick around and ultimately create sales. All websites are desktop-friendly, which is great\u2014but sites need to ensure now that they are also mobile-friendly. Mobile searching has overtaken desktop searching, and it\u2019s vital to your business that your website is optimized for mobile use. Google\u2019s search algorithm favors <a href=\"\/website-design-and-development\/\">mobile-friendly websites<\/a> when bringing up searches on phones or tablets.<\/p>\n\n\n\n<p>Also consider the load speed of your website. Users don\u2019t want to wait around too long after clicking a link. And by \u201ctoo long\u201d, I mean more than about three seconds. If your page isn\u2019t loading almost instantly, the user is likely going hit that back button and leave your page. If this consistently happens, it\u2019s going to hurt your SEO, as this is something that Google\u2019s algorithm takes into account when ranking your page. If your website is mobile-friendly, that\u2019s just another feather in your cap and one less SEO mistake to worry about.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"500\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-user-experience.jpg\" alt=\"Girl-Using-Cellphone\" class=\"wp-image-18958\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Getting Backlinks By Low-Quality Domains<\/h2>\n\n\n\n<p>It\u2019s always nice to see other websites linking to your site and content. It probably puts a nice smile on your face. But beware of low-quality domains linking back to you. It\u2019s important to try and ensure that the types of sites that link back to you are of high domain authority. Domains are given scores from 1-100. Obviously the higher the number, the better domain authority the website has. All new websites start with a domain authority score of one. It\u2019s better to have fewer backlinks with higher domain authority rather than a multitude of low domain authority backlinks. Domain authority takes into account various aspects of a website such as number and quality of links they\u2019re getting, age of the domain, quality of the traffic they get, and more.<\/p>\n\n\n\n<p>To avoid this SEO mistake, make sure to regularly check domain authority from various websites. The easiest way to do this is to <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a free account on Moz.com<\/a> and download the <a href=\"https:\/\/moz.com\/help\/guides\/research-tools\/mozbar\" target=\"_blank\" rel=\"noopener noreferrer\">MozBar Chrome Toolbar Extension.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1523\" height=\"117\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/Moz-Bar-Screen-Shot.png\" alt=\"Moz Bar Domain Authority\" class=\"wp-image-18920\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Not Utilizing Unique Titles For Each Page<\/h2>\n\n\n\n<p>Obviously your website is going to have a number of different pages that each have unique content. One of the big mistakes websites can make is naming each page the same thing. Google\u2019s algorithm can understand the type of content that your page has and if the name of your specific page isn\u2019t congruent with that content. Try to offer some detail into what the page is about. If your page is about wedding venues, make sure to title the page \u201cWedding Venues\u201d. It\u2019s important to make every page have a unique name, because otherwise the Google algorithm may think you have duplicate content on all of these pages.<\/p>\n\n\n\n<p>Here\u2019s an example of one of our clients, <a href=\"https:\/\/alecanmarketing.com\/casestudy\/pure-touch-laser\/\">Pure Touch Laser Center<\/a>. You can see how their laser hair removal page has its own unique name.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"98\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/Pure-Touch-Laser-Hair-Removal-Page.png\" alt=\"Pure-Touch-Hair-Removal-SERP\" class=\"wp-image-18926\"\/><\/figure><\/div>\n\n\n\n<p>As we stated earlier, the good thing about these SEO mistakes is that they\u2019re correctable. Since SEO is a long-term process, making one of these SEO mistakes isn\u2019t going to make or break your website\u2019s future, so long as you recognize them and make the necessary corrections sooner rather than later. There are other SEO mistakes that users regularly make but these are some of the ones we consistently see.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"600\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/SEO-Common-Mistake.jpg\" alt=\"SEO Common Mistake\" class=\"wp-image-18955\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>So you think your website is currently optimized properly? You might be wrong. There are a lot of SEO mistakes to be made, but we\u2019ll review some of the more common ones. Proper optimization for search engines is crucial to your website and business in order to get those all-important clicks and leads. 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