Give Your Company A Voice<\/h2>\n\n\n\n

Blogging regularly will allow the personality and voice of your company to come out and be heard. Too often, companies can come across as faceless organizations. But by offering up thoughts and ideas on topics relevant to your industry, you can show the desired personality of your company.<\/p>\n\n\n\n

Showing a little humor or empathy can go a long way into creating a positive perception in your target audience\u2019s mind, and it gets consumers to feel more comfortable with your brand. Creating the proper voice can help to reach your target audience.<\/p>\n\n\n\n

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Become An Authority<\/h2>\n\n\n\n

Not only will blogging show off your company\u2019s personality; it will also allow your business to market itself as an authority on the topic. Consumers are getting smarter by the day, and there are billions of daily searches on Google and Bing. Consumers are constantly seeking out answers, and if your blog can answer their questions relevantly, you can leave a lasting impression on your audience.<\/p>\n\n\n\n

Customers that read your blog and can see that you know what you are talking about are more likely to have a positive perception about your company, which can convert leads into sales.<\/p>\n\n\n\n

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More Content For Your Company<\/h2>\n\n\n\n

By regularly blogging, you are providing fresh content on your website for people to read.<\/p>\n\n\n\n

You can also use your blogs as content for your various social media platforms. Dispersing content through your social media platforms gives it the added chance to be reposted, retweeted, or shared by your followers.<\/p>\n\n\n\n

Not only is that valuable added exposure for your company; social shares also give your website more credibility. This goes back to helping to market your company as an authority.<\/p>\n\n\n\n

Consistently coming up with articles is an investment for your company. Content marketing pays off in the long run compared to pay-per-click advertisement<\/a>.<\/p>\n\n\n\n

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Tracking What Works And Doesn\u2019t Work<\/h2>\n\n\n\n

Blogging can offer your company insight into what consumers are thinking. By updating your site regularly with new content, you can track over time what types of articles were more successful.<\/p>\n\n\n\n

This is valuable information that can help your company re-adjust what they are doing both on a marketing level, and perhaps even a product level.<\/p>\n\n\n\n

Using Google Analytics<\/a> can give you valuable insight on how\/when\/why users are interacting with your website.<\/p>\n\n\n\n

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Show Me The Money<\/h2>\n\n\n\n

If you want to get a better idea of how blogging can lead to sales, look no further. Per business2community.com<\/a>, regular blogging can increase your company\u2019s leads by 126 percent. I don\u2019t have to tell you that is a monstrous number.<\/p>\n\n\n

[bctt tweet=”Once you start blogging weekly, your website traffic increases by 53 percent. If your company is really ambitious, websites that update their blog daily receive 4 times more leads than those that post less.” username=”alecanmarketing”]<\/p>\n\n\n\n

Simply blogging won\u2019t result immediately into sales. The purpose should be two-fold: earn a following, then convert into sales. At first you might only earn a reader\u2019s email, but that is valuable information that, through strategies such as email marketing<\/a>, can turn into future sales.<\/p>\n\n\n\n

This is the type of effort for your company that is worth your time.<\/p>\n\n\n\n

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Blogging Improves Your SEO<\/h2>\n\n\n\n

Remember earlier when we discussed how blogging is a long-term investment in your company? Well, here\u2019s how. There\u2019s a reason why certain websites are consistently ranked higher in Google or Bing\u2019s search results. It\u2019s because those websites have invested heavily into search engine optimization<\/a> also known as SEO.<\/p>\n\n\n\n

Google Likes Original Content<\/h2>\n\n\n\n

Search engines like fresh, original content. Google and Bing send out what we call \u201cspiders\u201d to view your webpage.<\/p>\n\n\n\n

These spiders are looking for hundreds of different indicators which help to rank your webpage higher on the search results. A lot of weight in the Google algorithm is put into consistent new content that answers the questions of its users.<\/p>\n\n\n\n

If you consistently update your blog with new ideas that answer the user\u2019s questions, the algorithm can bump your website up higher on the search results.<\/p>\n\n\n\n

Try To Use Keywords<\/h3>\n\n\n\n

Whatever the topic is, you can fit in keywords for your product and industry. It\u2019s these keywords that users search into Google and Bing.<\/p>\n\n\n\n

Blogging consistently provides you with the opportunity to use those keywords. You have to be careful though as search engine algorithms are becoming aware of keyword spamming. It\u2019s important to do it naturally in your blog posts.<\/p>\n\n\n\n

I recommend signing up for a free Google Adwords account and using the keyword planner<\/a>.<\/p>\n\n\n\n