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{"id":20839,"date":"2019-02-07T16:39:23","date_gmt":"2019-02-08T00:39:23","guid":{"rendered":"https:\/\/alecanmarketing.com\/?p=20839"},"modified":"2021-11-24T17:55:44","modified_gmt":"2021-11-25T01:55:44","slug":"seo-guide-for-contractors-home-improvement-companies","status":"publish","type":"post","link":"https:\/\/dev.alecanmarketing.com\/blog\/seo-guide-for-contractors-home-improvement-companies\/","title":{"rendered":"Ultimate Guide: SEO For Contractors & Home Improvement Companies"},"content":{"rendered":"\n

Is SEO for contractors a real thing?<\/p>\n\n\n\n

Can SEO be of any help for home improvement companies?<\/p>\n\n\n\n

Should you, as a contractor, invest into SEO for your company’s website?<\/p>\n\n\n\n

What is the role of search engine optimization<\/a> in the growth of a business?<\/p>\n\n\n\n

These and many other critical questions will be answered in our guide to SEO, published for the growth of contractors and home improvement companies.<\/p>\n\n\n\n

This is why you should stay until the very end, and also be sure to subscribe to our weekly newsletter which is focused on helping your business grow by the hour.<\/p>\n\n\n\n

Let\u2019s dive straight in…<\/p>\n\n\n\n

Why Search Engine Optimization?<\/strong><\/h2>\n\n\n\n
Search engine optimization is a huge deal in the world of online marketing.<\/p>\n\n\n\n
$\"Why$ <\/figure>\n\n\n\n
Looking for proof? <\/p>\n\n\n\n
SEO is one of the most-searched topics online, with a staggering 83,70,00,000<\/a> results on Google.<\/p>\n\n\n\n
Now, this is because of just one reason: SEO helps businesses grow their presence online<\/strong>.<\/p>\n\n\n\n
Think about it: the first thing that you do when you go online looking for a service or product is jump onto a search engine\u2014most likely, Google.<\/p>\n\n\n\n
This is the same process your customers have.<\/p>\n\n\n\n
If they’re looking for a plumbing service, the first thing they’ll do is go online, Google something like “plumbers near me”, and will then browse the first page of results until they find what they’re looking for.<\/p>\n\n\n\n
What if you’re a hardwood flooring company, or light fixture installers, or any other kind of home improvement business? The same process occurs with your customers as well.<\/p>\n\n\n\n
Focusing on SEO for your home improvement company means that you’ll be putting yourself on the path to rank higher on the specific terms that your target audience is looking for.<\/p>\n\n\n\n
Your website will climb higher on the search results page, giving you a better chance of earning traffic to your site.<\/p>\n\n\n\n
When we took on our client, Pro Restoration, we boosted their organic traffic by almost 130%<\/a> by properly optimizing their website, which enabled it to show up for specific search terms related to their business.<\/p>\n\n\n\n
$\"Home$ <\/figure>\n\n\n\n
No matter what type of business you’re in, there’s always the challenge of an increasing number of changes that search engines create in their algorithms every year.<\/p>\n\n\n\n
Moz, a leading SEO journal<\/a>, has said that Google makes changes to their algorithms nearly 600 times a year.<\/p>\n\n\n\n
So do you need to update your SEO tactics every two days? Not necessarily, but then again, you also can’t let your home improvement website<\/a> sit dormant for months on end. <\/p>\n\n\n\n
In the world of digital marketing, what worked yesterday could be considered spamming today.<\/p>\n\n\n\n
Bottom line: no matter how many changes search engines bring, SEO is never going to go out of style.<\/p>\n\n\n\n
So let\u2019s learn exactly what search engine optimization is, and what it entails.<\/p>\n\n\n\n
What Is Search Engine Optimization?<\/strong><\/h2>\n\n\n\n<\/iframe>\n\n\n\nSearch engine optimization is a complex array of different strategies used by businesses and advertisers to rank websites on search engines.<\/p>\n\n\n\nTo be honest, the definition of SEO isn\u2019t as complex as the actual process of executing the SEO strategies.<\/p>\n\n\n\nBasically, it boils down to optimizing your business website for search engines like Google, Yahoo, and Bing. <\/p>\n\n\n\nAnd why would someone do that? Because your business website is your online real estate. It’s no different than your storefront. It just happens to be online.<\/p>\n\n\n\nThink about your storefront location. How do you catch the attention of potential customers there? Location and appearance are a big part of it, right?<\/p>\n\n\n\nThe same goes for your website. The top results on search engine pages are the prime real estate that everyone is fighting for.<\/p>\n\n\n\nWith SEO, your end goal is to beat the noise and get your website front and center for the popular searches in your industry or niche.<\/p>\n\n\n\nFor example, if you’re a company that does kitchen remodeling, you want to be ranking for search terms related to your specific business, such as “best kitchen remodel company near me” or “best-rated kitchen remodeling Los Angeles”.<\/p>\n\n\n\nInternet users looking for kitchen remodeling services will turn to Google to make these searches.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/kitchen-remodeling.jpg\" alt=\"Kitchen Remodeling Google Search\" class=\"wp-image-19588\"\/><\/figure>\n\n\n\nThey’ll type in a search term related to your industry and go for the first few websites that show up on their screens. This is where you definitely want your home improvement company website show up on their screens<\/strong>.<\/p>\n\n\n\nSo, how do you do that?<\/p>\n\n\n\nTo understand it, we have to learn how search engine optimization works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Search Engine Optimization Works<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/seo-formula.jpg\" alt=\"SEO Formula For Home Improvement Service Companies\" class=\"wp-image-19755\"\/><\/figure><\/div>\n\n\n\nTo understand how SEO functions, you have to understand the factors that play huge roles in SEO implementation.<\/p>\n\n\n\nWe call these SEO ranking factors<\/em>.<\/p>\n\n\n\nGoogle and other search engines have defined factors that they use to determine what content ranks on their results, and where.<\/p>\n\n\n\nContent is the information you put up on your website. It can be anything from blog posts to videos, or a page on your website that provides specific information for visitors.<\/p>\n\n\n\nLet’s go back to the kitchen remodeling example.<\/p>\n\n\n\nThe content on your website needs to be relevant to the type of services you offer.<\/p>\n\n\n\nIf a potential customer searches for “custom kitchen remodeling” and your website is optimized for that search term, your site will show up in Google.<\/p>\n\n\n\nHowever\u2014and this is a really important part\u2014your site needs to provide the visitor with relevant information that they’re looking for<\/strong>.<\/p>\n\n\n\nIf your website doesn’t provide the visitor with specific information, videos, or graphics about custom kitchen remodeling, your website isn’t relevant to them, and they will click away fast.<\/p>\n\n\n\nThis will send a signal to Google that tells them your website isn’t relevant to that specific search term. If this starts happening too often, your site will begin to drop in rankings for these search terms.<\/p>\n\n\n\nBut there’s a lot more to SEO for home improvement companies and contractors than just this. Content and backlinks<\/strong> have gained huge popularity when it comes to search engine optimization as well.<\/p>\n\n\n\nWondering what backlinks are?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/what-backlinks-are.jpg\" alt=\"\" class=\"wp-image-20068\"\/><\/figure>\n\n\n\nBacklinks happen when other<\/em> websites link to your website, mostly through blogs.<\/p>\n\n\n\nWhen your website has proven to provide quality relevant content, you will start to get backlinks from other websites, which helps in your overall SEO effort.<\/p>\n\n\n\nBut we’ve just talked about two factors so far. There are many more elements involved for ranking your business website organically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types Of Search Engine Optimization<\/strong><\/h2>\n\n\n\nSEO has a number of diverse factors that all work in synergy towards improving your ranking potential. We can break these factors down into onsite and offsite factors.<\/p>\n\n\n\nOnsite SEO<\/strong> \u2013 Factors that involve making your contractor business website design search engine-friendly.<\/p>\n\n\n\nOffsite SEO<\/strong> \u2013 Factors that involve promoting your home improvement business website on external sites.<\/p>\n\n\n\nAlthough accomplishing all the SEO factors can be a daunting task, when trying to effectively implement an SEO strategy, you can’t go with just one factor and ignore others.<\/p>\n\n\n\nThat\u2019s why this isn’t simply a one-person operation. It takes a team to properly promote and help a business to thrive.<\/p>\n\n\n\nSo here\u2019s how you can execute some of the top-ranking factors to jumpstart SEO for your business website.<\/p>\n\n\n\nLet\u2019s understand these factors in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onsite SEO Factors<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/on-site-seo-factors.jpg\" alt=\"On-Site SEO Factors\" class=\"wp-image-19759\"\/><\/figure><\/div>\n\n\n\nWhen it comes to SEO and ranking your website, you must always remember that Google loves a website that people love visiting<\/strong>.<\/p>\n\n\n\nOnsite SEO involves adjusting your site to make it easier for SERPs to index.<\/p>\n\n\n\nHere are a few onsite factors to pay attention to when performing SEO for contractors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mobile Optimization<\/strong><\/h2>\n\n\n\nMobile has never been so important than now. It was back in 2016 that marketers’ minds were blown as mobile traffic first surpassed desktop traffic.<\/p>\n\n\n\nThis opened a whole new world to experiment with.<\/p>\n\n\n\nIn 2018, <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">mobile traffic climbed to 52%<\/a> in the second quarter. That\u2019s huge<\/em>.<\/p>\n\n\n\nTherefore, Google began to put more focus on making the mobile search experience as best as it can be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"516\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-indexing-first.jpg\" alt=\"\" class=\"wp-image-23366\" srcset=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-indexing-first.jpg 844w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-indexing-first-600x367.jpg 600w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-indexing-first-768x470.jpg 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\nIt has, time and time again, pressed on making mobile optimization a priority for business websites.<\/p>\n\n\n\nAs a business, you want to make it easy for visitors to navigate your website on their phone or tablet. A clunky, slow website will only cause them to back out of your site and visit a competitor, which ultimately affects your site’s SEO efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"425\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-page-speed.jpg\" alt=\"\" class=\"wp-image-23367\" srcset=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-page-speed.jpg 753w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/mobile-page-speed-600x339.jpg 600w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><\/figure>\n\n\n\nOnce you’re finished creating a mobile website, the next thing on your mind should be: How fast can I make it run?<\/em><\/p>\n\n\n\nGoogle claims that the average speed of mobile websites <a href=\"https:\/\/think.storage.googleapis.com\/docs\/mobile-page-speed-new-industry-benchmarks.pdf\">in any given niche is far too slow<\/a>.<\/p>\n\n\n\nSo what\u2019s the optimum page load speed businesses should target?<\/p>\n\n\n\nThree seconds<\/strong>.<\/p>\n\n\n\nWe often see websites taking up to 10 seconds to load completely. If your website doesn\u2019t load quickly, your bounce rate will skyrocket.<\/p>\n\n\n\nTo increase your page speed, put efforts on compressing your images, and try removing page elements that are heavy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/page-speed.jpg\" alt=\"Page Speed Performance\" class=\"wp-image-19682\"\/><\/figure>\n\n\n\nGoogle\u2019s <a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\">Test My Site<\/a> should give you a proper analysis of where you can improve to make your website mobile-friendly.<\/p>\n\n\n\nWhen you make mobile a priority, you’re setting set your business to succeed in 2019 and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Highly-Targeted Content Creation<\/strong><\/h2>\n\n\n\nWhat is it that keeps your business website fresh and attracts more organic traffic?<\/p>\n\n\n\nThe content you put up<\/strong>.<\/p>\n\n\n\nIf you limit yourself to just a few web pages that describe your services, you won’t get any significant organic traffic.<\/p>\n\n\n\nHaving a website blog with rich, informational content can help you rank for commonly-searched terms.<\/p>\n\n\n\nThis will bring you new visitors, which you can further engage with and turn into your customer. (This is called a conversion<\/em>.)<\/p>\n\n\n\nSo what kind of content works to improve search engine optimization, and a website\u2019s overall ranking?<\/p>\n\n\n\nAnswer: <a href=\"\/blog\/why-users-and-google-love-long-form-content\/\">long-form content<\/a>.<\/p>\n\n\n\nThis is content that is jam-packed with great value, and when it <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">exceeds 1890 words<\/a>, it’s going to rank well in organic search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"656\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/blog-post-ranking.jpg\" alt=\"\" class=\"wp-image-23368\" srcset=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/blog-post-ranking.jpg 966w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/blog-post-ranking-600x407.jpg 600w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/blog-post-ranking-768x522.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\nThe longer the content and the more topics it covers, the more you will be able to rank for key search terms.<\/p>\n\n\n\nNot just that. The more you provide value in your blog posts, the more backlink opportunities you’ll get.<\/p>\n\n\n\nWhen your content covers multiple topics related to the same basic topic, visitors tend to stick around more. They will begin opening multiple tabs from your website and “falling down the rabbit hole” of information you’re providing. And this will boost your retention rate through the roof!<\/p>\n\n\n\nWhatever type of home improvement company you have, you can create content specific to your niche that will engage visitors on your website.<\/p>\n\n\n\nThe longer they stay engaged with your site, the more likely they are to consider you an authority in your service and ultimately convert into a paying customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Tags, Headers, Links, And Short URLs to Optimize<\/strong><\/h2>\n\n\n\nWriting content is one thing. Optimizing it for maximum impact is another.<\/p>\n\n\n\nTo make an impact, you must create a crafty title tag and a compelling meta description<\/strong>. These prove to be vital factors when it comes to improving your click-through rate and SERP rankings.<\/p>\n\n\n\nMetadata is important and rewarding.<\/p>\n\n\n\nThere are businesses that have witnessed a 48% improvement in organic traffic just<\/em> by optimizing their metadata for search engines.<\/p>\n\n\n\nWhen publishing a post, make sure you include your target keyword in the title tag.<\/p>\n\n\n\nIt\u2019s important to perfect the use of header tags (H1, H2, etc.) and URLs to make your blog post search engine-friendly.<\/p>\n\n\n\nThe headline that users see during their web search needs to be both attractive and<\/em> related to what they’re searching for. You’re inviting them into your website by appealing to what they’re searching for.<\/p>\n\n\n\nIf you do custom kitchen remodeling and have a page designed for that, make sure you’re using those keywords in title and meta description.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offsite SEO Factors<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/off-page-seo-1.jpg\" alt=\"Off Page SEO\" class=\"wp-image-19787\"\/><\/figure>\n\n\n\nAre you finished with your onsite SEO optimization? If so, it\u2019s time for you to turn your attention to offsite SEO.<\/p>\n\n\n\nYour blog post is ready and published. Now we need to promote it externally<\/em>, which will help your business website to achieve <a href=\"https:\/\/www.shoutmeloud.com\/seo-benefits-and-tips-for-outbound-links.html\">better site authority and ranking<\/a>.<\/p>\n\n\n\nHere are the off-page SEO factors you need to consider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Backlinks<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alecanmarketing.com\/wp-content\/uploads\/backlink-1.jpg\" alt=\"What is Backlink\" class=\"wp-image-19788\"\/><\/figure>\n\n\n\nAs mentioned before in this article, backlinks play a critical role in turning your search engine optimization efforts into a success.<\/p>\n\n\n\nBacklinko, a great online SEO resource, proves that <a href=\"https:\/\/backlinko.com\/search-engine-ranking\">there is a correlation between the number of backlinks<\/a> and your website\u2019s position on Google SERP.<\/p>\n\n\n\nTo be honest, in almost all SERPs, the top ranking content will have the most backlinks<\/strong>. Therefore, it’s very important to put a strong effort into link building.<\/p>\n\n\n\nBut note, link building is tricky as well.<\/p>\n\n\n\nYou might get the backlinks naturally if you produce a top-quality content which is SEO-optimized, or you put in effort to build them one by one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing And Distribution<\/h2>\n\n\n\nOne of the strategies to earn backlinks and improve your offsite SEO is to create content and have it distributed to places other than your website.<\/p>\n\n\n\nDirectory Publications: <\/strong>Most niche industries have directory websites that list both local and national competitors. Creating a profile on these directories, adding photos\/videos of your work, and linking your website is an easy way to earn backlinks for SEO.<\/p>\n\n\n\nPress Releases: <\/strong>Most businesses that are introducing a new product or service often write a press release and distribute it to various online publications. Doing this will earn your site backlinks from those publications.<\/p>\n\n\n\nGuest Blogging: <\/strong>A great way to get your business name and brand out there is by guest blogging for other websites. This shows that you’re an authority in your industry as well as earning links pointing towards your website.<\/p>\n\n\n\nForum Conversations: <\/strong>One of the easy ways to improve offsite SEO and create links to your website is by joining forums and answering burning questions people have about your industry. One of the most popular places to do this is Quora.com.<\/p>\n\n\n\nInfographics: <\/strong>People are able to visualize information through pictures much easier than reading lengthy articles. Creating informative infographics for your website is very smart, because when other sites borrow these infographics and link back to your site to credit you, it helps with your offsite SEO. This acts as a backlink.<\/p>\n\n\n\nVideo Distribution: <\/strong>The two main ways to improve your offsite SEO through video is:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Creating Youtube content and posting links to your website in the description.<\/li><li>Creating videos and hosting them on your website. When other websites use the embed code from your video player to post onto their site, you’ll earn some great offsite SEO.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Presence Matters<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"430\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/social-media-1.jpg\" alt=\"Social Media Use For SEO\" class=\"wp-image-23369\" srcset=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/social-media-1.jpg 830w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/social-media-1-600x311.jpg 600w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/social-media-1-768x398.jpg 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\nBefore anyone says otherwise, let\u2019s set the record straight.<\/p>\n\n\n\nSocial media can boost SEO<\/strong>.<\/p>\n\n\n\nSocial media improves brand promotion, builds brand awareness, and effectively boosts traffic and engagement.<\/p>\n\n\n\nA <a href=\"https:\/\/www.link-assistant.com\/news\/link-building-survey-2017.html\">recent study by SEO Powersuite<\/a> claims that most SEO professionals today use social media as a link building source. What they found was astonishing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>53% of SEO specialists have run viral campaigns, like contests.<\/li><li>81% of SEO specialists share their content on social media.<\/li><li>88% of SEO specialists include links in social media profiles.<\/li><\/ul>\n\n\n\nIf top SEO experts do it, so should you. Share your best content, engage with people, and spark a dialogue!<\/p>\n\n\n\nLink the conversation to your website, and voil\u00e0! <\/p>\n\n\n\nYour website will gain some serious exposure on social media if you follow the right tactics. But how would you track this to see if your hard work actually paid off?<\/p>\n\n\n\nUse <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a>. This is the best way to start with measuring your SEO efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"732\" src=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/google-analytics-reporting.png\" alt=\"Google Analytics Reporting\" class=\"wp-image-23371\" srcset=\"https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/google-analytics-reporting.png 1022w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/google-analytics-reporting-600x430.png 600w, https:\/\/dev.alecanmarketing.com\/wp-content\/uploads\/google-analytics-reporting-768x550.png 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\nGoogle Analytics gives you access to key reports that can tremendously help you measure your organic traffic over time.<\/p>\n\n\n\nAnalyze the key metrics that you believe are crucial to check the progress of your business website, then use the information to create a highly-informed SEO strategy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/strong><\/h2>\n\n\n\nOn one hand, SEO seems a simple online marketing strategy, but its execution can become an exceedingly overwhelming and frustrating task.<\/p>\n\n\n\nYou can read about search engine optimization all over the Internet, but the only thing that can bring you closer to your online business goals is the execution<\/em> of it. <\/em>You don\u2019t gain muscle just by reading about push-ups, right?<\/p>\n\n\n\nYou need to actually do it.<\/p>\n\n\n\nThis is the reason we recommend that business owners take on the SEO challenge as early as possible. You need to remember: SEO is a long-term investment for your business that is very valuable<\/strong>.<\/p>\n\n\n\nThe effort you make to build your brand and earn higher rankings will benefit your business for years to come.<\/p>\n\n\n\nIf you have any questions or are interested in our SEO services, please <a href=\"\/contact\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Is SEO for contractors a real thing? Can SEO be of any help for home improvement companies? Should you, as a contractor, invest into SEO for your company’s website? What is the role of search engine optimization in the growth of a business? These and many other critical questions will be answered in our guide […]<\/p>\n","protected":false},"author":1,"featured_media":23364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-20839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-home-services"],"yoast_head":"\n<title>SEO Guide For Contractors & Home Improvement Companies<\/title>\n<meta name=\"description\" content=\"Improve your website's visibility with our SEO guide for home improvement companies and contractors. 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Why Search Engine Optimization?<\/strong><\/h2>\n\n\n\nSearch engine optimization is a huge deal in the world of online marketing.<\/p>\n\n\n\n<\/figure>\n\n\n\nLooking for proof? <\/p>\n\n\n\n