Who needs Google Ads?<\/strong><\/h3>\n\n\n\n

Google Ads is your go-to if you\u2019re trying to drive the audience towards conversion. For instance, when a user types out \u201cflorists near me\u201d on the search bar, they are bound to click on the first few links that appear right at the top. This is because the keyword itself shows the intent to purchase quickly. <\/p>\n\n\n\n

Google Ads is focused on the middle and bottom sections of a sales funnel, but it also is an expert when it comes to brand awareness and post-sales customer support with the help of Google Display Network and YouTube Ads. Apart from conversion, Google Ads is a handy tool at branding that rivals with Facebook Ads.<\/p>\n\n\n\n

The main difference between Google and Facebook is that when a user goes to Google to search for a product or service, they are actively looking for what you offer. Whereas Facebook ads are more like solicitation. <\/p>\n\n\n\n

Comparing Facebook Ads With Google Ads:<\/strong><\/h2>\n\n\n\n

The following information compiles all of our findings between two of the top digital advertising tech companies, Facebook and Google.  The table below notes the differences at a glance that will definitely make it easier for you to decide what to use for your business.<\/p>\n\n\n\n

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Read on below as we dive into a detailed\ndescription of all the factors taken into consideration to compare Facebook Ads\nVs Google Ads for your business. <\/p>\n\n\n\n

Facebook Ads Vs Google Ads: Buyer\u2019s\nPurpose<\/strong><\/h2>\n\n\n\n

During our research, many of the marketers we asked stressed on taking into consideration the level of the funnel while running Facebook or Google Ads. This is what they had to say.<\/p>\n\n\n\n

Facebook\nAds Is A Better Tool To Create Brand Awareness<\/strong><\/h3>\n\n\n\n

Due to the detailed data about its users that Facebook possesses, businesses stand a better chance at having their pick of an incredibly customized target audience already interested in their niche. <\/p>\n\n\n\n

It is also a great channel to make users aware of products and services they think they need. Facebook also is the best channel to promote an upcoming event by putting the message across for users who are inclined to attend. It is also an effective way to retarget your product to ensure a sale in case someone visited your product page and changed their mind.<\/p>\n\n\n\n

Google\nAds Is A Better Tool For A Purchasing Mindset<\/strong><\/h3>\n\n\n\n

Google Ads is the go-to for most marketers working on the bottom funnel. Google’s search engine has the power to attract and direct traffic of people who are searching with the mindset to make an immediate purchase. Such users already know what they want, which makes them easier to target.<\/p>\n\n\n\n

Facebook Ads Vs Google Ads: Audience\nTargeting<\/strong><\/h2>\n\n\n\n

Efficient targeting goes hand in hand with\nsearching for the right audience. While this can be done based on the level of\nthe sales funnel the audience belongs in, a business can also use different\nfactors to do the same.<\/p>\n\n\n\n

Facebook\nAds takes a Granular Targeting Approach<\/strong><\/h3>\n\n\n\n

Facebook has the upper hand in terms of targeting an audience due to the detailed targeting, custom audience and lookalike audience features. You\u2019re bound to get more concentrated and refined users based on the most number of matches with the filters you create. These user can be targeted based on demographics, behaviors, interests, and hobbies.<\/p>\n\n\n\n

Google\nAds Make A Better Option For Those Who Don\u2019t Know Their Audience<\/strong><\/h3>\n\n\n\n

If you don\u2019t really know which audience is ideal for your business, Facebook Ads won\u2019t be of much help. At such times, Google Ads is your business\u2019 solution. It gives you a way to discover your potential customers who would most likely purchase your products and services. This is done by targeting keywords put into the search engine to give direct results.<\/p>\n\n\n\n

Facebook Vs Google Ads Cost Of Clicks<\/strong><\/h2>\n\n\n\n

How much you spend every time someone\nclicks on your advertisement matters a lot. Since the amount may quickly\nmultiply into a huge sum, paying attention to which one of the two brings more\nresults per dollar spent.<\/p>\n\n\n\n

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Facebook Ads Is More Cost-Efficient<\/strong><\/h3>\n\n\n\n

An average of $10 can get you a lot more impressions, likes, views, comments, amplification, and engagement on your website using Facebook ads. <\/p>\n\n\n\n

However, Google Ads may only get you one to two clicks on your website using the keywords you have bid on. It is important to know, however, that visitors coming in from Google searches are more likely to convert into customers.<\/p>\n\n\n\n

Google\nAds Are Better At Conversions<\/strong><\/h3>\n\n\n\n

If you\u2019re dead set on increasing your conversion rate<\/a>, Google Ads is a better choice for your money. Even though the pay per click may be around $2 for a marketer, the customers have more intent to purchase. This means that spending $10 on 4-5 clicks on average will still give you a lot more visitors who will instantly convert.<\/p>\n\n\n\n

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Invest In Google or Facebook Ads Today And Receive $1,000 In The First Month Of Advertising<\/h2>\n\n\n

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$1,000 in online advertising could be the difference between a busy season and a quiet one.<\/p>\n\n\nRequest Free Consultation<\/a>\n\n<\/section>\n\n\n\n

Facebook And Google Audience Pool Size<\/strong><\/h2>\n\n\n\n

Both Facebook and Google have a huge audience base. While Facebook\u2019s amount of users can be calculated easily based on the number of active accounts they have, the same doesn\u2019t work for Google since you don\u2019t need a Google account to search for results.<\/p>\n\n\n\n

Hence, it is not quite possible to make a\nproper assessment.<\/p>\n\n\n\n

The last year has seen a steady decline in the younger generation\u2019s activity and interest on Facebook, so if your target audience lies between that age group, Google Ads would be a better option to reach out to them.<\/p>\n\n\n\n

Engagement With Audience<\/strong><\/h2>\n\n\n\n

When you intend to run ads on a platform, you pick the one where the audience engages with you the most. About 52% of marketers say that Facebook has a more engaging audience when it comes to ads, compared to Google’s 45%. This makes both the platforms safe to choose.<\/p>\n\n\n\n

Unique Ad Placement<\/strong><\/h2>\n\n\n\n

While Facebook\u2019s ads are image-based meant to appear on the timeline and sidebar, Google\u2019s ads are text-based within in the search and map results. It was observed that Facebook Messenger ads have a high opening rate, whereas Google\u2019s ads generate more purchases.<\/p>\n\n\n\n

Which Serves The Best Purpose<\/strong>?<\/h2>\n\n\n\n

Facebook Ads are the best choice for social and low-cost products by using the bridge between the users\u2019 drive to socialize and brand relations. People are more inclined to make impulse purchases if it makes them look good on social media at a lower cost. <\/p>\n\n\n\n

Google Ads are handy to advertise high-cost products along with remarketing, since one can pick the most effective time slot to make your ads visible. It also has a wider scope to remarket your ads than Facebook.<\/p>\n\n\n\n

Blended Approach Is The Best Approach<\/strong><\/h2>\n\n\n\n

We think in today’s atmosphere, all the devices, all the availability, everybody’s going online to make their decisions, learning, and absorbing content.<\/p>\n\n\n\n

We think that it is just silly to silo yourself to one channel. The way Google and Facebook hand off to each other and complement each other is incredible. <\/p>\n\n\n\n

When we talk to our clients<\/a> about this, there’s this big a-ha moment, and it’s a visual.<\/p>\n\n\n\n

There’s a conversion path in Google Analytics that literally shows the visitor journey, from feels to buys. Sometimes it can be 5 or 10 touch points in a user’s journey to make that purchase. And when we show this to our clients, their minds get blown because all this long they thought it’s only one or two touch points for customers to go from feel to buy.<\/p>\n\n\n\n

Our clients do best when we use both channels together. We\u2019re always monitoring and shifting budget towards whatever is working best.<\/p>\n\n\n\n

Final Verdict<\/strong><\/h2>\n\n\n\n

Sure, we had a clear winner in this particular debate. But the bigger debate of Google paid search ads<\/a> vs Facebook paid social ads<\/a> is clearly one that requires a lot of testing with many different variables. We also understand that the answer is not always as simple as the one we discussed today. The choice depends on various factors like your business objectives, your business type or your customer audience. All have an equal role to play in the success of a campaign and the ROI achieved.<\/p>\n\n\n\n

The choice may not always be clear. But we frequently recommend business owners to look beyond ROI and consider judging campaigns based on the total value they bring to your business \u2013 even in the case of Google Ads vs Facebook Ads. It’s import<\/p>\n\n\n\n

Value can be anything from building brand awareness to reaching potential customers or getting more leads, conversions, and purchases.<\/p>\n\n\n\n

We want to wrap it up and leave you with the following thought:<\/p>\n\n\n\n

Google Ads will help you find new customers right away and in the process, give you an instant return on your marketing investment. While Facebook Ads will help new customers find and explore you. And this way give you a better ROI in the long run.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wondering if running ads on Google will work out for your business, or will it be Facebook? Don\u2019t worry, you\u2019re not the only one! In fact, Google ads vs Facebook ads is one of the top searched terms when it comes to marketing. Read our descriptive comparison and assessment of both Facebook and Google Ads […]<\/p>\n","protected":false},"author":1,"featured_media":21678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,8,9,10,11,12],"tags":[],"class_list":["post-21052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-home-services","category-law-firm","category-medical-healthcare","category-small-business","category-startup-business","category-wedding-venue"],"yoast_head":"\n